Holidays + Occasions

¡Martha Stewart Selects Freedom Rose For Valentine's Day!

Sunday, January 27, 2019

What is the Freedom Rose? The Freedom rose is a singular rose cultivated for its beauty, near-perfect red color, long vase life, and its relative ease of growth. It was developed in Colombia and launched in the North American market just after September 11, 2001. Inspired by the resilience of the American people in the face of international terrorism, it was named the Freedom Rose.

A large bouquet of vibrant red roses wrapped in white paper with a silver seal, set against a clean, white background, symbolizing romance or celebration.

Freedom Roses do particularly well in vases thanks to their sturdy stems and look gorgeous thanks to their sizable blooms. It has a nearly perfect color, bloom size, and long vase life. With this rose, you can expect long stems and utter perfection!

The Freedom rose is primarily grown in Colombia and Ecuador near the equator where the climate is perfectly suited to growing roses with constant temperatures and plenty of sunshine. Did you know? The Freedom Rose has been the most popular rose in the North American market since 2009!

Why Red Roses For Valentine’s Day?

Put simply, red roses symbolize love! Such great care has been put into the creation of many different rose breeds for the ideal color, smell, and shape for everyone! However, the red rose reigns supreme on Valentine’s Day, and a dozen perfect red roses is the benchmark that allValentine’s Day gifts must live up to.

radiant red tulip

Radiant Red Tulip

Why Do We Give A Dozen Roses?

Across many cultures the number twelve is seen as a symbol wholeness because it’s how we measure time in hours and months. We gift twelve red roses to our significant other on Valentine’s Day to symbolize the fullness of our hearts! Red roses for Valentine’s Day are a perfect gift with their gorgeous long stems and perfect vibrant blooms.

The Best Gift For Valentine’s Day: Martha Stewart Freedom Rose

A dozen red roses are the absolute perfect gift for your special someone on Valentine’s Day! The rich color of the Freedom Rose along with its perfect bloom size makes it the ideal gift for Valentine’s Day.

Martha Stewart’s Valentine’s Day Pick

The Freedom Rose has been handpicked by Martha Stewart as the perfect gift for Valentine’s Day! This rose was selected by Martha for its overall perfection and of course its stunning romantic color that echoes the sentiments of Valentine’s Day. For such a romantic holiday like Valentine’s Day only perfection will do!

The Martha Stewart x BloomsyBox Freedom Roses all come from Rainforest Alliance Certified farms across the world. We partner with family farms to ensure quality and a strong connection to the areas who grow our beautiful flowers.

What to expect from your Freedom Roses from Martha Stewart:

1. DELIVERY: If you order before February 10th, you’ll receive your Martha Stewart Roses before Valentine’s Day! They will ship directly from Rainforest Alliance Certified family farms that we have partnered with.

2. UPON ARRIVAL: Your bouquet will arrive securely hand-tied and wrapped in a specially designed Martha Stewart BloomsyBox. Inside you’ll find a booklet of Martha’s care instructions, plant food, and tips to get the most out of your Freedom roses.

3. PEAK OF FRESHNESS: Your perfect red roses may arrive still in bud form. With patience and care, you’ll enjoy the transformation of the blossom’s unfurling petals as it matures.

Martha Stewart Roses

Want to enjoy beautiful roses by subscription all year? Martha Stewart hand-selected fresh, beautiful bouquets sourced directly from suppliers around the world.

Here’s how it works:


Send to yourself or to a special someone as a gift month-to-month, 3-months, 6-months, or 12-months. Choose from small, medium, or large bouquets.


Our roses have been selected by Martha and sourced directly from Rainforest Alliance Certified suppliers around the world.


Each package includes Martha’s care instructions, plant food, and tips to ensure your beautiful bouquet lasts as long as possible.

What Would Martha Stewart Do?

“Creating or receiving an arrangement of flowers always brings me such joy, and I hope that this selection of roses does the same for you.”

Whether for Galentine’s Day or Valentine’s Day, Martha Stewart would send at least a dozen perfect roses to the most important people in her life. For Valentine’s Day for a spouse or significant other that you love deeply and romantically, she recommends the Freedom Rose bouquet.

Fun fact: Did you know that if you recieve thirteen red roses, you have a secret admirer?

The Perfect Galentine’s Day Gift!

Red roses aren’t just for romantic lovers – they’re for Galentine’s Day too! Galentine’s Day has been growing in popularity over the years with more and more women celebrating the best gals in their life. Show your gals how much you care with a dozen beautiful red roses or subscription to Martha Stewart roses!

A Dozen Red Roses Not Quite Right?

For other family or close friends, Martha recommends a subscription to her unique rose collection. They’ll receive a new rose every month that was selected by Martha! And for Galentine’s Day, Martha recommends her subscription too!

Valentine's Day Flowers
Vibrant red roses blooming inside a greenhouse with a translucent roof and walls, showcasing a widespread cultivation of these romantic flowers.